Marketing
Create a prompt chain that turns a product brief into audience personas, a content calendar, and draft posts reviewed against brand guidelines.
AI Tools and Workflows · Beginner
Course overview
This course teaches a repeatable method for writing prompts: set the objective, supply context, structure the request, and evaluate the result. You practice on tasks from your own field and compare outputs across assistants. You leave with a tested prompt library and a clear way to judge quality.
Students, Professionals, Entrepreneurs, Leaders
Industry use cases
Create a prompt chain that turns a product brief into audience personas, a content calendar, and draft posts reviewed against brand guidelines.
Prompt for plain-language summaries of non-privileged policy documents and clause comparison checklists, with attorney review.
Generate consistent product descriptions from a structured spec sheet using a fixed template and tone rules.
Draft patient-friendly appointment instructions from approved templates, using no patient data.
Convert shipment exception notes into standardized status updates and a prioritized action list.
Prompt for rubric-aligned feedback drafts and differentiated reading passages that teachers then edit.
Syllabus
Every module ends with a hands-on lab you can apply to your own work.
See how an assistant interprets a request and why small wording changes shift results.
Hands-on lab: Take five vague requests from your own work, record the raw outputs, and note what is missing in each.
Define what success looks like before writing the prompt.
Hands-on lab: Rewrite your five baseline prompts with a clear objective and audience, then compare new outputs against the baselines.
Supply the right background and control the shape of the answer.
Hands-on lab: Build a prompt that converts raw notes into a fixed template, then test it on three different sets of notes with sensitive details removed.
Use examples and multi-step sequences to handle harder tasks reliably.
Hands-on lab: Design a three-step prompt chain for a real task in your work, run it on three inputs, and record where it breaks.
Judge outputs with a rubric and verify claims before trusting them.
Hands-on lab: Score outputs from two assistants against your rubric, verify every checkable claim, and revise the prompt twice to raise the score.
Document, version, and share prompts so results are repeatable.
Hands-on lab: Document eight of your best prompts in a shared sheet with inputs, expected output, test results, and review notes.
Capstone project
Build a Prompt Playbook of at least eight tested prompts for a real workflow from your own work or studies. Each entry includes the template, example inputs and outputs, your rubric score, and the human review step, and you present one chained workflow live.
Tools and requirements
Frequently asked questions
Select "Book a seat" and complete the short form. We email you the next cohort dates, timings and fees, and your seat is secured when you confirm. Requesting a seat is free.
Live and online. The 12 hours run as 6 live online sessions × 2 hours, with extended hands-on prompt labs in every session, led by an instructor, with hands-on labs in every session.
A laptop or desktop computer with a modern web browser A free account on at least one major AI assistant
Yes. We can run this course for a team with examples from your own roles and tools. Send a team request through the contact page.
Continue exploring
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