Marketing
Understand how generative models draft campaign copy, and set review rules for brand voice and factual claims.
AI Fundamentals · Beginner
Course overview
AI Foundations explains how modern AI works in plain language, from machine learning basics to large language models. You learn what these tools do well, where they fail, and how to judge them. Every session pairs short explanations with live exercises on real tools.
Students, Professionals, Entrepreneurs, Leaders
Industry use cases
Understand how generative models draft campaign copy, and set review rules for brand voice and factual claims.
Distinguish predictive models used in fraud flagging from generative assistants used to summarize reports, and know which needs numeric verification.
Recognize how bias in training data can affect résumé screening tools and define human checkpoints for hiring decisions.
Identify which scheduling and documentation tasks suit AI support and which patient data must never be entered into public tools.
Evaluate how AI tutors and writing assistants behave, and draft classroom guidelines for acceptable use.
Explain how recommendation systems and product-description generators differ, and where each can mislead customers.
Syllabus
Every module ends with a hands-on lab you can apply to your own work.
Build a clear vocabulary for AI and see how it already appears in everyday products and workplaces.
Hands-on lab: Audit your own day: list ten tools you use, label which contain AI, and classify the type of AI in each.
Understand training data, patterns, and predictions through a simple model you build yourself.
Hands-on lab: Train an image classifier in Google Teachable Machine with your own sample images, then deliberately feed it poor data and compare results.
Learn how language models turn text into predictions and why that shapes both their power and their errors.
Hands-on lab: Ask the same five questions to two assistants, compare answers side by side, and mark every claim you can verify and every claim you cannot.
Survey image, audio, and document generation and the practical questions each raises.
Hands-on lab: Upload a non-confidential document to an assistant, request a summary, then check the summary line by line against the source and log any omissions or inventions.
Examine how AI systems fail and build habits that reduce harm in everyday use.
Hands-on lab: Run a bias probe: give an assistant paired prompts that differ only in a name or role, document differences, and write a short risk note with mitigations.
Turn the concepts into a practical decision framework for your own work or study.
Hands-on lab: Apply the fit test to ten tasks from your role, then present your top three candidates and the review step for each to the cohort.
Capstone project
Produce a two-page AI Readiness Brief for a real team, role, or business you know. It classifies at least ten tasks by AI suitability, names the risks and review steps for the top three, and includes a short live demonstration of one task done with an assistant and verified by you.
Tools and requirements
Frequently asked questions
Select "Book a seat" and complete the short form. We email you the next cohort dates, timings and fees, and your seat is secured when you confirm. Requesting a seat is free.
Live and online. The 12 hours run as 6 live online sessions × 2 hours, including guided hands-on lab time in every session, led by an instructor, with hands-on labs in every session.
A laptop or desktop computer with a modern web browser A stable internet connection and ability to join a video call No technical or coding background required
Yes. We can run this course for a team with examples from your own roles and tools. Send a team request through the contact page.
Continue exploring
Explore how AI assistants can support research, planning, writing, analysis, and everyday tasks.
Learn to frame objectives, provide context, structure requests, and evaluate AI-generated outputs.
Explore practical workflows for meetings, documents, research, analysis, and task planning.
Ready to start?